P. Diddy's New Image

Sean Coombs aka P Diddy, Puff Daddy has changed his name again.

He wants the world to know that his new name is Diddy. He said recently that the P in Diddy was confusing fans and now they:" can just chant Diddy."

Not much change there then, but the fashion designer and hip hop mogul is changing his image as well. Moving away from his trademark bling style and Crystal champagne image; he wants to go for a more rock and roll style.

David Bowie and Mick Jagger are his inspiration and he added:" It's not going to be costumey, it's more about creative styling."

The fashion designer has had commercial success with his menswear collection which won a coveted award at the fashion world's equivalent of the Oscars in 2004.

He has also launched a new womanswear collection designed by hip La Rok designer Jenny Fata.