Parents now spending more time outdoors with their children

2 months ago 05th Sep 09:54

Kinder launches campaign to support families who enjoy spending rewarding time together outdoors.

Parents and their children are spending more time together than at the beginning of the decade, flying in the face of current perceptions of modern family life, according to research by Kinder.

According to the latest data, the amount of time parents spend with their children has risen by 26% since 2000 – and the trend is set to continue. Over three quarters of parents (76%) say spending time with their children is their number one consideration when making lifestyle-changes, according to the findings by Kinder.

It is with all this in mind that Kinder has partnered with the Woodland Trust to launch the Kinder Garden Project – an initiative aimed at encouraging families to spend more time together outdoors learning about nature.

The Kinder survey also revealed that the majority of parents said that they would like to further increase the time they currently spend with their kids by up to eight hours a week – an additional average working day every week. Furthermore, one-in-six parents (16%) would choose to spend more time with their children if they could make just one lifestyle change.

The research found that the number one activity that brings families together is time spent outdoors. Whether playing in the park, planting and weeding in the garden or just going for a walk, being outside appears to universally provide families with opportunities to bond. A significant 96% of parents said they wish they could spend more time doing outdoor family activities such as flying a kite, feeding the ducks, having a picnic and collecting leaves.

Increase/decrease in time spent on day-to-day activities of parents aged 25-44 since 2000:

More about Parents now spending more time outdoors with their children on page 2